Got a message from Van on facebook, sending me some photos of the "new" HR tea packaging.
*sigh*
After twelve years, this is what "the Herb" finally came to - a paper display box at London Drugs, next to bags of chips. $7.99 per tin of tea.
And that new label - it's darn freaking ugly. A cheap mutation of our signature tin cans and our designer pyramid t-bag boxes.
It's sad to see so many years of hard work, design revisions, brand building, to come to this. From the pages of Elle magazine and the presidential suites of Sheraton Wall Centre Hotel to... London Drugs.
Why spend so much money to buy the brand only to trash it afterwards?
I'm clueless, and somebody is tasteless.
Maybe I should've closed the damn thing instead of selling it.
-AM
Gone were the good old days....and minimalist packaging...
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